The goal of this project was to create a branding package for the city of Charleston, South Carolina that embodied the history and natural landscapes found in and around the city. Inspired by its timeless architecture and Lowcountry plants and animals, I wanted to combine classic and natural elements to tell the story of Charleston.

The result was a brand that speaks to residents and tourists in a way that combines elements of the past with the city’s bright future ahead. Fresh, natural illustrations combined with timeless color and font choices embody the city’s connection to the ocean and the deep history of Charleston.