El Conejo

Branding, Menu, Business Cards, Promotional Items

My goal with this project was to design a branding system for a venue that people want to spend their special occasions in with a menu that authentically represents traditional Oaxacan food. I wanted to create the perfect balance of the comfort of traditional food in a high-end atmosphere.

The El Conejo brand brings warmth and the rural lifestyle to life. Hand-drawn rabbit and agave illustrations and a warm color palette create a sense of comfort and home. The three sans-serif typefaces and monochromatic color choices bring in elements of interest and sophistication.

The El Conejo logo on a solid peach background
The El Conejo Logo painted on the exterior white brick front wall of the restaurant. Two planter pots are shown in front of two glass-paned doors.
An arrangement of six branded El Conejo business cards laid out on a peach background. The cards feature a pattern background on one side.
A graphic of the three El Conejo brand colors: Salmon, Maroon, and Peach.
A branded El Conejo restaurant menu design on a sophisticated clipboard.
A branded El Conejo letterhead page, a matching branded envelope, and a silver pencil standing up on a desk with a palm leaf in the background.
Two branded El Conejo matchbooks; one laid open to show the inside pattern and one that shows the outside front view.
A stack of branded El Conejo square coasters
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City of Charleston