About

Elizabeth Crawford smiling with her hands on her hips standing in front of an old white and blue building in a parking lot.

Well Hello There!

A line illustration that combines a century agave plant and an arched mid-century architecture piece

I’m Elizabeth Crawford, the owner + designer behind Golden Solstice Studio. So glad you dropped in!

Born from a passion for art and storytelling, GSS helps ethical small businesses connect with their audiences through strategic, timeless, and nature-inspired brand design services.

As a kid growing up in West Texas, I was absolutely obsessed with sitting outside and coloring every chance I could. My childhood dream of becoming an artist turned into a late-20s return to college and a second degree in graphic design. Growing up in a family of small business owners, I’ve always been inspired by the confidence, heart, and hard work that it takes to build and grow your own venture.

After two years of professional graphic design experience including print production and in-house marketing, I’m so excited to offer my own brand design services to help other business owners show up confidently as their full, unique selves.

Golden Solstice Core Values:

Empathy is the heart of everything here. I’m dedicated to fully understanding my clients’ goals in order to execute projects in the most effective way possible.
My goal is to empower small business owners by giving them a safe space to chase after their dreams, express themselves, and shine.
It’s our duty to elevate marginalized people, animals, and the earth. I give a portion of profits each month to local organizations that support these causes.
Design has the potential to change the world through expression, communication, and human connection through art.

I love pulling inspiration from all kinds of places like music, plants, old movies, food packaging, vintage posters, and run-down old signs. I will never get tired of the feeling when things start clicking into place in a project and you can start to see heart and strategy come together.

Favorites:

Being in nature

Traveling

Hozier

Juiceland

Whales

Live music

Vintage Mexican design

Retrofuturism

Art deco architecture

My nanas

Music is a huge part of my everyday life! Check out what I’m currently designing to on Spotify.

The name Golden Solstice was inspired by the way the brand identity process feels like preparing for a shift into a new, more authentic season. Nailing down who you are, what you stand for, and what your dreams are is what successful branding is all about. I’ve also always been really fascinated by natural phenomena and the cycles of the moon (pisces to the max).